Capstone - Anyone
For this project my team and I were challenged to develop a campaign for an up and coming company, Anyone. We found creators who fit our brand image and drew up letters asking them to be apart of our campaign. We did market research throughout our college and community in Boulder, Colorado, in order to see what was lacking within the adult and post-graduate space.
Creative Brief
Here you will find my group and I’s creative brief. It is hyperlinked in order to read through the entire project. We focused mainly on the idea that post-graduate students were not searching for new friends, but more on the idea that they were looking for new places and ideas to meet up with their peers.
Research Report
This research report was done so as to share with the company a detailed account of each part of our findings. While most of our research was done through direct interviews, we as a team were able to apply our own understandings and life expereiences in order to further develop more dynamic pieces of evidence.
Company Presentation
This was my group’s final company presentation in order to formally present our ideas to the client and share what we thought would be the most beneficial to their brand and their company as it begins its’ journey.